Deal Sheet: 2026 Explorer Platinum

Lithia Springs Ford · Lithia Springs, GA · VIN: 1FMUK8HH9TGB94586

Negotiation Guide

Opening Offer

$53,090

Fair Price

$54,590

Walk Away Above

$56,970

• Recent buyers paid ~$3,956 below MSRP
• Sitting 73 days (avg 31) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,415

Est. Invoice$55,196

Holdback (est.)$1,781

MSRP (Sticker)$59,350

Asking Price$55,850

Markup-$3,500

Est. Dealer Margin on This Car$2,435

Percentile43% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,773

Avg Markup (Explorer)-$3,400

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,900

Price History

Jul 9, 2026$57,600 → $55,350(-$2,250)

Jul 16, 2026$55,350 → $58,350(+$3,000)

Aug 6, 2026$58,350 → $56,350(-$2,000)

Aug 15, 2026$56,350 → $55,850(-$500)

Cheaper Explorer Platinum Inventory

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-$4,000$53,60012d

Caraway FordNixon, TX

-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d