Deal Sheet: 2026 Explorer Platinum

Red Rock Ford, Inc. · Williston, ND · VIN: 1FMUK8HH8TGC44992

Negotiation Guide

Opening Offer

$56,689

Fair Price

$58,189

Walk Away Above

$60,167

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,931

Est. Invoice$57,795

Holdback (est.)$1,864

MSRP (Sticker)$62,145

Asking Price$58,645

Markup-$3,500

Est. Dealer Margin on This Car$2,715

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$1,245

Avg Markup (Explorer)-$3,071

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,127

Price History

Aug 6, 2026$58,145 → $59,145(+$1,000)

Aug 15, 2026$59,145 → $58,645(-$500)

Cheaper Explorer Platinum Inventory

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60012d

Caraway FordNixon, TX

-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d