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Deal Sheet: 2026 Explorer Platinum
Joe Machens Ford · Columbia, MO · VIN: 1FMUK8HH8TGC11815
Negotiation Guide
Opening Offer
$51,991
Fair Price
$53,491
Walk Away Above
$55,873
- • Recent buyers paid ~$3,956 below MSRP
- • Sitting 74 days (avg 31) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,430
Est. Invoice$54,177
Holdback (est.)$1,748
MSRP (Sticker)$58,255
Asking Price$54,755
Markup-$3,500
Est. Dealer Margin on This Car$2,326
Percentile43% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold688
Avg Markup-$3,956
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory315 vehicles
Avg Markup (All Models)-$1,871
Avg Markup (Explorer)-$3,500
% Below MSRP94%
Avg Days to Sell36 days
Avg Sold Markup-$1,601
Price History
Jul 9, 2026$56,755 → $53,755(-$3,000)
Aug 6, 2026$53,755 → $54,755(+$1,000)
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