Deal Sheet: 2026 Explorer Platinum

Gosch Ford of Temecula · Temecula, CA · VIN: 1FMUK8HH7TGC08517

Negotiation Guide

Opening Offer

$52,411

Fair Price

$53,911

Walk Away Above

$56,153

• Recent buyers paid ~$3,956 below MSRP
• Sitting 59 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,556

Est. Invoice$54,307

Holdback (est.)$1,752

MSRP (Sticker)$58,395

Asking Price$55,395

Markup-$3,000

Est. Dealer Margin on This Car$2,840

Percentile100% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$1,970

Avg Markup (Explorer)-$3,174

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,332

Price History

Jul 4, 2026$56,395 → $55,395(-$1,000)

Jul 9, 2026$55,395 → $54,395(-$1,000)

Aug 6, 2026$54,395 → $55,395(+$1,000)

Cheaper Explorer Platinum Inventory

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60012d

Caraway FordNixon, TX

-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d