Deal Sheet: 2026 Explorer Platinum

Southern Ford · Newport News, VA · VIN: 1FMUK8HH6TGC15278

Negotiation Guide

Opening Offer

$55,049

Fair Price

$56,549

Walk Away Above

$58,332

• Recent buyers paid ~$3,566 below MSRP

Price Breakdown

Est. Dealer Cost$54,104

Est. Invoice$55,907

Holdback (est.)$1,803

MSRP (Sticker)$60,115

Asking Price$57,115

Markup-$3,000

Est. Dealer Margin on This Car$3,012

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$3,567

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory181 vehicles

Avg Markup (All Models)-$1,967

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,805

Cheaper Explorer Platinum Inventory

Ford of Port JeffPort Jefferson Station, NY

-$3,500$56,1900d

Healey Brothers Ford, LLCPoughkeepsie, NY

-$3,500$57,1350d

Lake View Ford, Inc.Conneaut Lake, PA

-$3,500$54,4450d

Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7000d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7950d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5950d

Dana FordStaten Island, NY

-$3,500$56,8450d

Dana FordStaten Island, NY

-$3,500$56,5450d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4950d

Schultz FordNanuet, NY

-$3,500$56,3500d