Deal Sheet: 2026 Explorer Platinum

Ted Britt Fairfax Ford · Fairfax, VA · VIN: 1FMUK8HH5TGC29091

Negotiation Guide

Opening Offer

$54,539

Fair Price

$56,039

Walk Away Above

$58,017

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,996

Est. Invoice$55,795

Holdback (est.)$1,800

MSRP (Sticker)$59,995

Asking Price$56,495

Markup-$3,500

Est. Dealer Margin on This Car$2,500

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$1,926

Avg Markup (Explorer)-$3,035

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,119

Price History

Aug 6, 2026$55,995 → $56,995(+$1,000)

Aug 15, 2026$56,995 → $56,495(-$500)

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