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Deal Sheet: 2026 Explorer Platinum
Celebrity Ford of Toms River · Toms River, NJ · VIN: 1FMUK8HH5TGB95489
Negotiation Guide
Opening Offer
$52,668
Fair Price
$54,168
Walk Away Above
$56,532
- • Recent buyers paid ~$4,119 below MSRP
- • Sitting 65 days (avg 32) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,006
Est. Invoice$54,772
Holdback (est.)$1,767
MSRP (Sticker)$58,895
Asking Price$55,395
Markup-$3,500
Est. Dealer Margin on This Car$2,390
Percentile38% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold894
Avg Markup-$4,119
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$2,269
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,708
Price History
Jul 9, 2026$57,895 → $54,895(-$3,000)
Aug 6, 2026$54,895 → $55,395(+$500)
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