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Deal Sheet: 2026 Explorer Platinum
Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FMUK8HH5TGB89630
This Is Already a Great Deal
Opening Offer
$53,915
Asking Price
$55,350
Max Price
$55,350
- • Recent buyers paid ~$2,242 below MSRP
- • Sitting 53 days (avg 29) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,266 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,415
Est. Invoice$55,196
Holdback (est.)$1,781
MSRP (Sticker)$59,350
Asking Price$55,350
Markup-$4,000
Est. Dealer Margin on This Car$1,935
Percentile99% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1657
Avg Markup-$2,242
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory377 vehicles
Avg Markup (All Models)-$2,178
Avg Markup (Explorer)-$4,208
% Below MSRP94%
Avg Days to Sell29 days
Avg Sold Markup-$1,567
Price History
Jul 4, 2026$57,350 → $56,350(-$1,000)
Jul 9, 2026$56,350 → $55,350(-$1,000)
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