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Deal Sheet: 2026 Explorer Platinum

Schicker Ford of Union · Union, MO · VIN: 1FMUK8HH5TGA87552

Negotiation Guide

Opening Offer
$53,994
Fair Price
$55,494
Walk Away Above
$57,865
  • Recent buyers paid ~$4,119 below MSRP
  • Sitting 65 days (avg 32) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,212
Est. Invoice$56,019
Holdback (est.)$1,807
MSRP (Sticker)$60,235
Asking Price$56,735
Markup-$3,500
Est. Dealer Margin on This Car$2,524
Percentile38% of inventory is priced lower
Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold894
Avg Markup-$4,119
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell32 days

Dealer Profile

Inventory56 vehicles
Avg Markup (All Models)-$2,911
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,300

Price History

Jul 9, 2026$58,735$55,735(-$3,000)
Aug 6, 2026$55,735$56,735(+$1,000)