Deal Sheet: 2026 Explorer Platinum

Watertown Ford · Watertown, SD · VIN: 1FMUK8HH4TGC13299

Negotiation Guide

Opening Offer

$54,589

Fair Price

$56,089

Walk Away Above

$58,067

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,041

Est. Invoice$55,842

Holdback (est.)$1,801

MSRP (Sticker)$60,045

Asking Price$56,545

Markup-$3,500

Est. Dealer Margin on This Car$2,505

Percentile43% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$1,727

Avg Markup (Explorer)-$3,125

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$939

Price History

Aug 15, 2026$57,045 → $56,545(-$500)

Cheaper Explorer Platinum Inventory

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-$4,000$51,6553d

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-$4,000$55,59512d

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-$4,000$54,05519d

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-$4,000$56,14512d

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-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

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-$4,000$54,89512d