Deal Sheet: 2026 Explorer Platinum

Roswell Ford · Roswell, NM · VIN: 1FMUK8HH4TGC12380

Negotiation Guide

Opening Offer

$54,689

Fair Price

$56,189

Walk Away Above

$58,167

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$54,131

Est. Invoice$55,935

Holdback (est.)$1,804

MSRP (Sticker)$60,145

Asking Price$56,645

Markup-$3,500

Est. Dealer Margin on This Car$2,515

Percentile43% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$1,638

Avg Markup (Explorer)-$3,300

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,864

Cheaper Explorer Platinum Inventory

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-$4,000$54,89512d