Deal Sheet: 2026 Explorer Platinum

Luther Family Ford · Fargo, ND · VIN: 1FMUK8HH3TGC30899

Negotiation Guide

Opening Offer

$54,879

Fair Price

$56,379

Walk Away Above

$58,357

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,302

Est. Invoice$56,112

Holdback (est.)$1,810

MSRP (Sticker)$60,335

Asking Price$56,835

Markup-$3,500

Est. Dealer Margin on This Car$2,534

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory271 vehicles

Avg Markup (All Models)-$2,652

Avg Markup (Explorer)-$3,470

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,254

Price History

Aug 15, 2026$57,335 → $56,835(-$500)

Cheaper Explorer Platinum Inventory

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-$4,000$51,6553d

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-$4,000$55,59512d

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-$4,000$54,05519d

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-$4,000$56,14512d

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-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

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-$4,000$54,89512d