Deal Sheet: 2026 Explorer Platinum

Anderson Ford South · Lincoln, NE · VIN: 1FMUK8HH3TGC30398

Negotiation Guide

Opening Offer

$53,094

Fair Price

$54,594

Walk Away Above

$56,572

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$52,695

Est. Invoice$54,452

Holdback (est.)$1,757

MSRP (Sticker)$58,550

Asking Price$55,050

Markup-$3,500

Est. Dealer Margin on This Car$2,355

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$2,721

Avg Markup (Explorer)-$3,574

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,810

Price History

Aug 6, 2026$54,050 → $55,050(+$1,000)

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