Negotiation Guide
Opening Offer
$54,206
Fair Price
$55,706
Walk Away Above
$57,765
- • Recent buyers paid ~$4,119 below MSRP
Price Breakdown
Est. Dealer Cost$53,843
Est. Invoice$55,637
Holdback (est.)$1,795
MSRP (Sticker)$59,825
Asking Price$56,325
Markup-$3,500
Est. Dealer Margin on This Car$2,483
Percentile38% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold894
Avg Markup-$4,119
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$2,353
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,863
Cheaper Explorer Platinum Inventory
Ford of Port JeffPort Jefferson Station, NY
-$3,500$56,1900d
Healey Brothers Ford, LLCPoughkeepsie, NY
-$3,500$57,1350d
Lake View Ford, Inc.Conneaut Lake, PA
-$3,500$54,4450d
Warren Midtown Motors, Inc.Warren, PA
-$3,500$53,7000d
Steven's Jersey City FordJersey City, NJ
-$3,500$56,7950d
Premier Ford of Bay RidgeBrooklyn, NY
-$3,500$58,5950d
Dana FordStaten Island, NY
-$3,500$56,8450d
Dana FordStaten Island, NY
-$3,500$56,5450d
Maplecrest Ford of UnionVauxhall, NJ
-$3,500$55,4950d
Schultz FordNanuet, NY
-$3,500$56,3500d