Deal Sheet: 2026 Explorer Platinum

Woodhouse Ford, Inc. · Blair, NE · VIN: 1FMUK8HH3TGC01354

Negotiation Guide

Opening Offer

$50,199

Fair Price

$51,699

Walk Away Above

$53,677

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$50,090

Est. Invoice$51,759

Holdback (est.)$1,670

MSRP (Sticker)$55,655

Asking Price$52,155

Markup-$3,500

Est. Dealer Margin on This Car$2,066

Percentile43% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory287 vehicles

Avg Markup (All Models)-$2,057

Avg Markup (Explorer)-$3,561

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$2,026

Price History

Aug 6, 2026$51,655 → $52,155(+$500)

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