Deal Sheet: 2026 Explorer Platinum

Ourisman Ford of Alexandria · Alexandria, VA · VIN: 1FMUK8HH3TGA96153

Negotiation Guide

Opening Offer

$52,202

Fair Price

$53,702

Walk Away Above

$56,076

• Recent buyers paid ~$3,956 below MSRP
• Sitting 73 days (avg 31) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,605

Est. Invoice$54,359

Holdback (est.)$1,754

MSRP (Sticker)$58,450

Asking Price$54,950

Markup-$3,500

Est. Dealer Margin on This Car$2,345

Percentile43% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)+$633

Avg Markup (Explorer)-$3,088

% Below MSRP66%

Avg Days to Sell34 days

Avg Sold Markup-$452

Price History

Jun 20, 2026$57,450 → $56,700(-$750)

Jul 9, 2026$56,700 → $54,450(-$2,250)

Aug 6, 2026$54,450 → $55,450(+$1,000)

Aug 15, 2026$55,450 → $54,950(-$500)

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-$4,000$55,59512d

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-$4,000$54,05519d

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-$4,000$56,14512d

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-$4,000$51,7058d

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-$4,000$56,89012d

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-$4,000$54,89512d