Deal Sheet: 2026 Explorer Platinum

Angela Krause Ford · Alpharetta, GA · VIN: 1FMUK8HH2TGC45779

Negotiation Guide

Opening Offer

$53,639

Fair Price

$55,139

Walk Away Above

$57,117

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,186

Est. Invoice$54,958

Holdback (est.)$1,773

MSRP (Sticker)$59,095

Asking Price$55,595

Markup-$3,500

Est. Dealer Margin on This Car$2,410

Percentile43% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory480 vehicles

Avg Markup (All Models)+$578

Avg Markup (Explorer)-$3,150

% Below MSRP66%

Avg Days to Sell34 days

Avg Sold Markup-$599

Price History

Aug 15, 2026$56,095 → $55,595(-$500)

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