Deal Sheet: 2026 Explorer Platinum

Vern Eide Ford · Mitchell, SD · VIN: 1FMUK8HH2TGC41778

Negotiation Guide

Opening Offer

$53,894

Fair Price

$55,394

Walk Away Above

$57,372

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,415

Est. Invoice$55,196

Holdback (est.)$1,781

MSRP (Sticker)$59,350

Asking Price$55,850

Markup-$3,500

Est. Dealer Margin on This Car$2,435

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)-$2,094

Avg Markup (Explorer)-$3,118

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,901

Price History

Aug 15, 2026$56,350 → $55,850(-$500)

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