Deal Sheet: 2026 Explorer Platinum

Joe Cooper Ford of Edmond · Oklahoma City, OK · VIN: 1FMUK8HH2TGC41036

Negotiation Guide

Opening Offer

$52,626

Fair Price

$54,126

Walk Away Above

$56,185

• Recent buyers paid ~$4,119 below MSRP

Price Breakdown

Est. Dealer Cost$52,421

Est. Invoice$54,168

Holdback (est.)$1,747

MSRP (Sticker)$58,245

Asking Price$54,745

Markup-$3,500

Est. Dealer Margin on This Car$2,325

Percentile38% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold894

Avg Markup-$4,119

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory322 vehicles

Avg Markup (All Models)-$2,044

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,742

Cheaper Explorer Platinum Inventory

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-$3,500$57,1350d

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Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7000d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7950d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5950d

Dana FordStaten Island, NY

-$3,500$56,8450d

Dana FordStaten Island, NY

-$3,500$56,5450d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4950d

Schultz FordNanuet, NY

-$3,500$56,3500d