Negotiation Guide
Opening Offer
$52,919
Fair Price
$54,419
Walk Away Above
$56,397
- • Recent buyers paid ~$3,956 below MSRP
Price Breakdown
Est. Dealer Cost$52,538
Est. Invoice$54,289
Holdback (est.)$1,751
MSRP (Sticker)$58,375
Asking Price$54,875
Markup-$3,500
Est. Dealer Margin on This Car$2,338
Percentile43% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold688
Avg Markup-$3,956
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$2,495
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$2,000
Price History
Aug 6, 2026$53,875 → $54,875(+$1,000)
Cheaper Explorer Platinum Inventory
Mike Maroone Ford LongmontLongmont, CO
-$4,000$53,60012d
Caraway FordNixon, TX
-$4,000$51,6553d
Trotter FordPine Bluff, AR
-$4,000$55,3503d
Stivers FordWaukee, IA
-$4,000$55,64012d
Platte Valley Auto MartLexington, NE
-$4,000$55,59512d
Riverside Ford of TulsaTulsa, OK
-$4,000$54,05519d
Rusty Eck Ford, Inc.Wichita, KS
-$4,000$56,14512d
Karl Klement FordDecatur, TX
-$4,000$51,7058d
Bob Tomes FordMckinney, TX
-$4,000$56,89012d
Five Star FordNorth Richland Hills, TX
-$4,000$54,89512d