Deal Sheet: 2026 Explorer Platinum

Chalmers Ford · Rio Rancho, NM · VIN: 1FMUK8HH2TGC20798

Negotiation Guide

Opening Offer

$52,300

Fair Price

$53,800

Walk Away Above

$56,175

• Recent buyers paid ~$3,956 below MSRP
• Sitting 73 days (avg 31) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,695

Est. Invoice$54,452

Holdback (est.)$1,757

MSRP (Sticker)$58,550

Asking Price$55,050

Markup-$3,500

Est. Dealer Margin on This Car$2,355

Percentile43% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory289 vehicles

Avg Markup (All Models)-$1,836

Avg Markup (Explorer)-$3,250

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,459

Price History

Jun 13, 2026$57,550 → $56,550(-$1,000)

Jul 4, 2026$56,550 → $57,550(+$1,000)

Jul 9, 2026$57,550 → $54,550(-$3,000)

Jul 29, 2026$54,550 → $54,050(-$500)

Aug 6, 2026$54,050 → $55,050(+$1,000)

Cheaper Explorer Platinum Inventory

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60012d

Caraway FordNixon, TX

-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d