Deal Sheet: 2026 Explorer Platinum

Sheehy Ford of Warrenton · Warrenton, VA · VIN: 1FMUK8HH1TGC37513

Negotiation Guide

Opening Offer

$55,554

Fair Price

$57,054

Walk Away Above

$59,032

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,909

Est. Invoice$56,739

Holdback (est.)$1,830

MSRP (Sticker)$61,010

Asking Price$57,510

Markup-$3,500

Est. Dealer Margin on This Car$2,601

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory164 vehicles

Avg Markup (All Models)-$1,599

Avg Markup (Explorer)-$3,050

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,396

Price History

Aug 15, 2026$58,010 → $57,510(-$500)

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