Deal Sheet: 2026 Explorer Platinum

Caruso Ford · Long Beach, CA · VIN: 1FMUK8HH1TGC20310

Negotiation Guide

Opening Offer

$54,779

Fair Price

$56,279

Walk Away Above

$58,257

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$54,212

Est. Invoice$56,019

Holdback (est.)$1,807

MSRP (Sticker)$60,235

Asking Price$57,235

Markup-$3,000

Est. Dealer Margin on This Car$3,024

Percentile100% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$218

Avg Markup (Explorer)-$3,292

% Below MSRP65%

Avg Days to Sell31 days

Avg Sold Markup-$544

Price History

Aug 6, 2026$56,235 → $57,235(+$1,000)

Cheaper Explorer Platinum Inventory

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60012d

Caraway FordNixon, TX

-$4,000$51,6553d

Trotter FordPine Bluff, AR

-$4,000$55,3503d

Stivers FordWaukee, IA

-$4,000$55,64012d

Platte Valley Auto MartLexington, NE

-$4,000$55,59512d

Riverside Ford of TulsaTulsa, OK

-$4,000$54,05519d

Rusty Eck Ford, Inc.Wichita, KS

-$4,000$56,14512d

Karl Klement FordDecatur, TX

-$4,000$51,7058d

Bob Tomes FordMckinney, TX

-$4,000$56,89012d

Five Star FordNorth Richland Hills, TX

-$4,000$54,89512d