Deal Sheet: 2026 Explorer Platinum

Steven Ford · Harrisonburg, VA · VIN: 1FMUK8HH1TGB86546

Negotiation Guide

Opening Offer

$55,034

Fair Price

$56,534

Walk Away Above

$58,512

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,441

Est. Invoice$56,256

Holdback (est.)$1,815

MSRP (Sticker)$60,490

Asking Price$57,490

Markup-$3,000

Est. Dealer Margin on This Car$3,049

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,972

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,068

Price History

Jul 9, 2026$58,740 → $56,490(-$2,250)

Aug 6, 2026$56,490 → $57,490(+$1,000)

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