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Deal Sheet: 2026 Explorer Platinum
Luther Family Ford · Fargo, ND · VIN: 1FMUK8HH1TGA68190
Negotiation Guide
Opening Offer
$53,178
Fair Price
$54,678
Walk Away Above
$57,059
- • Recent buyers paid ~$3,956 below MSRP
- • Sitting 73 days (avg 31) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,496
Est. Invoice$55,279
Holdback (est.)$1,783
MSRP (Sticker)$59,440
Asking Price$55,940
Markup-$3,500
Est. Dealer Margin on This Car$2,444
Percentile43% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold688
Avg Markup-$3,956
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory271 vehicles
Avg Markup (All Models)-$2,652
Avg Markup (Explorer)-$3,470
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,254
Price History
Jul 9, 2026$57,940 → $55,440(-$2,500)
Aug 6, 2026$55,440 → $56,440(+$1,000)
Aug 15, 2026$56,440 → $55,940(-$500)
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