Deal Sheet: 2026 Explorer Platinum

DeYarman Ford Indianola · Indianola, IA · VIN: 1FMUK8HH0TGC35722

Negotiation Guide

Opening Offer

$54,689

Fair Price

$56,189

Walk Away Above

$58,167

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$54,131

Est. Invoice$55,935

Holdback (est.)$1,804

MSRP (Sticker)$60,145

Asking Price$56,645

Markup-$3,500

Est. Dealer Margin on This Car$2,515

Percentile43% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$2,051

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,228

Price History

Aug 6, 2026$55,645 → $56,645(+$1,000)

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