Deal Sheet: 2026 Explorer Platinum

Luther Family Ford · Fargo, ND · VIN: 1FMUK8HH0TGC29693

Negotiation Guide

Opening Offer

$54,579

Fair Price

$56,079

Walk Away Above

$58,057

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,032

Est. Invoice$55,833

Holdback (est.)$1,801

MSRP (Sticker)$60,035

Asking Price$56,535

Markup-$3,500

Est. Dealer Margin on This Car$2,504

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory271 vehicles

Avg Markup (All Models)-$2,652

Avg Markup (Explorer)-$3,470

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,254

Price History

Aug 6, 2026$56,035 → $57,035(+$1,000)

Aug 15, 2026$57,035 → $56,535(-$500)

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