Deal Sheet: 2026 Explorer Platinum

Smart Ford · South Boston, VA · VIN: 1FMUK8HH0TGC13123

Negotiation Guide

Opening Offer

$53,784

Fair Price

$55,284

Walk Away Above

$57,262

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,316

Est. Invoice$55,093

Holdback (est.)$1,777

MSRP (Sticker)$59,240

Asking Price$55,740

Markup-$3,500

Est. Dealer Margin on This Car$2,424

Percentile43% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$1,649

Avg Markup (Explorer)-$3,063

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,333

Price History

Aug 15, 2026$56,240 → $55,740(-$500)

Cheaper Explorer Platinum Inventory

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-$4,000$51,6553d

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-$4,000$54,05519d

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-$4,000$56,14512d

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-$4,000$51,7058d

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-$4,000$56,89012d

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-$4,000$54,89512d