Deal Sheet: 2026 Explorer Platinum

Steven Ford · Harrisonburg, VA · VIN: 1FMUK8HH0TGC07354

Negotiation Guide

Opening Offer

$53,339

Fair Price

$54,839

Walk Away Above

$56,817

• Recent buyers paid ~$3,956 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,916

Est. Invoice$54,679

Holdback (est.)$1,764

MSRP (Sticker)$58,795

Asking Price$55,795

Markup-$3,000

Est. Dealer Margin on This Car$2,880

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,972

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,068

Price History

Jul 9, 2026$57,045 → $54,795(-$2,250)

Aug 6, 2026$54,795 → $55,795(+$1,000)

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