Deal Sheet: 2026 Explorer Platinum

Parrish Ford · Goochland, VA · VIN: 1FMUK8HH0TGC00971

Negotiation Guide

Opening Offer

$50,989

Fair Price

$52,489

Walk Away Above

$54,272

• Recent buyers paid ~$3,566 below MSRP

Price Breakdown

Est. Dealer Cost$50,450

Est. Invoice$52,131

Holdback (est.)$1,682

MSRP (Sticker)$56,055

Asking Price$53,055

Markup-$3,000

Est. Dealer Margin on This Car$2,606

Percentile99% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1124

Avg Markup-$3,567

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$1,627

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,203

Cheaper Explorer Platinum Inventory

Ford of Port JeffPort Jefferson Station, NY

-$3,500$56,1900d

Healey Brothers Ford, LLCPoughkeepsie, NY

-$3,500$57,1350d

Lake View Ford, Inc.Conneaut Lake, PA

-$3,500$54,4450d

Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7000d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7950d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5950d

Dana FordStaten Island, NY

-$3,500$56,8450d

Dana FordStaten Island, NY

-$3,500$56,5450d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4950d

Schultz FordNanuet, NY

-$3,500$56,3500d