Negotiation Guide
Opening Offer
$39,892
Fair Price
$41,392
Walk Away Above
$43,413
- • Recent buyers paid ~$4,130 below MSRP
Price Breakdown
Est. Dealer Cost$40,892
Est. Invoice$42,255
Holdback (est.)$1,363
MSRP (Sticker)$45,435
Asking Price$41,935
Markup-$3,500
Est. Dealer Margin on This Car$1,044
Percentile39% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold5942
Avg Markup-$4,130
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory20 vehicles
Avg Markup (All Models)-$2,750
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,889
Cheaper Explorer Active Inventory
Titusville FordTitusville, PA
-$4,500$46,06065d
Pat Milliken Ford, Inc.Redford, MI
-$4,000$45,7754d
Larry H. Miller Ford MesaMesa, AZ
-$4,000$39,57558d
Peoria FordPeoria, AZ
-$4,000$38,78039d
AutoNation Ford SanfordSanford, FL
-$3,500$39,3750d
Coggin Deland FordOrange City, FL
-$3,500$39,5750d
Gary Yeomans FordDaytona Beach, FL
-$3,500$40,0750d
Gary Yeomans FordDaytona Beach, FL
-$3,500$39,7750d
Jarrett Ford, Inc.Dade City, FL
-$3,500$42,0250d
Bartow Ford CompanyBartow, FL
-$3,500$42,0850d