Negotiation Guide
Opening Offer
$46,210
Fair Price
$47,710
Walk Away Above
$49,640
- • Recent buyers paid ~$3,860 below MSRP
Price Breakdown
Est. Dealer Cost$46,413
Est. Invoice$47,960
Holdback (est.)$1,547
MSRP (Sticker)$51,570
Asking Price$48,570
Markup-$3,000
Est. Dealer Margin on This Car$2,157
Percentile100% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold6574
Avg Markup-$3,860
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory46 vehicles
Avg Markup (All Models)-$1,897
Avg Markup (Explorer)-$3,000
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,738
Cheaper Explorer Active Inventory
Titusville FordTitusville, PA
-$4,500$46,06065d
Pat Milliken Ford, Inc.Redford, MI
-$4,000$45,7754d
Larry H. Miller Ford MesaMesa, AZ
-$4,000$39,57558d
Peoria FordPeoria, AZ
-$4,000$38,78039d
AutoNation Ford SanfordSanford, FL
-$3,500$39,3750d
Coggin Deland FordOrange City, FL
-$3,500$39,5750d
Gary Yeomans FordDaytona Beach, FL
-$3,500$40,0750d
Gary Yeomans FordDaytona Beach, FL
-$3,500$39,7750d
Jarrett Ford, Inc.Dade City, FL
-$3,500$42,0250d
Bartow Ford CompanyBartow, FL
-$3,500$42,0850d