Deal Sheet: 2026 Explorer Active

Story Ford · Story City, IA · VIN: 1FMUK8DH9TGC41332

Negotiation Guide

Opening Offer

$46,375

Fair Price

$47,875

Walk Away Above

$49,940

• Recent buyers paid ~$4,130 below MSRP

Price Breakdown

Est. Dealer Cost$46,805

Est. Invoice$48,365

Holdback (est.)$1,560

MSRP (Sticker)$52,005

Asking Price$48,505

Markup-$3,500

Est. Dealer Margin on This Car$1,701

Percentile39% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold5942

Avg Markup-$4,130

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory53 vehicles

Avg Markup (All Models)-$2,198

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,017

Price History

Aug 6, 2026$47,505 → $48,505(+$1,000)

Cheaper Explorer Active Inventory

Titusville FordTitusville, PA

-$4,500$46,06065d

Pat Milliken Ford, Inc.Redford, MI

-$4,000$45,7754d

Larry H. Miller Ford MesaMesa, AZ

-$4,000$39,57558d

Peoria FordPeoria, AZ

-$4,000$38,78039d

AutoNation Ford SanfordSanford, FL

-$3,500$39,3750d

Coggin Deland FordOrange City, FL

-$3,500$39,5750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7750d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0250d

Bartow Ford CompanyBartow, FL

-$3,500$42,0850d