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Deal Sheet: 2026 Explorer Active
West Herr Ford of Rochester · Rochester, NY · VIN: 1FMUK8DH9TGC13448
This Is Already a Great Deal
Opening Offer
$40,586
Asking Price
$40,040
Max Price
$40,040
- • Recent buyers paid ~$1,865 below MSRP
- • Sitting 42 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,332 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$40,086
Est. Invoice$41,422
Holdback (est.)$1,336
MSRP (Sticker)$44,540
Asking Price$40,040
Markup-$4,500
Est. Dealer Margin on This Car$-46
Percentile32% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold5639
Avg Markup-$1,865
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$2,408
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$578
Price History
Jul 9, 2026$43,540 → $40,040(-$3,500)
Cheaper Explorer Active Inventory
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McRee Ford, Inc.Dickinson, TX
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Cook FordTexas City, TX
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Reddick Brown FordMorrison, TN
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Greenway Ford, Inc.Orlando, FL
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Walker Ford Company, Inc.Clearwater, FL
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Ferman FordClearwater, FL
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Ford of CorinthCorinth, MS
-$4,500$41,58547d
Farrow-Ward Ford, Inc.Ripley, MS
-$4,500$42,43514d