Deal Sheet: 2026 Explorer Active

Reineke Ford of Lima · Lima, OH · VIN: 1FMUK8DH9TGC04779

Negotiation Guide

Opening Offer

$39,086

Fair Price

$40,586

Walk Away Above

$42,563

• Recent buyers paid ~$4,130 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,086

Est. Invoice$41,422

Holdback (est.)$1,336

MSRP (Sticker)$44,540

Asking Price$41,540

Markup-$3,000

Est. Dealer Margin on This Car$1,454

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold5942

Avg Markup-$4,130

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$2,235

Avg Markup (Explorer)-$3,000

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,794

Price History

Jul 9, 2026$43,540 → $40,540(-$3,000)

Aug 6, 2026$40,540 → $41,540(+$1,000)

Cheaper Explorer Active Inventory

Titusville FordTitusville, PA

-$4,500$46,06065d

Pat Milliken Ford, Inc.Redford, MI

-$4,000$45,7754d

Larry H. Miller Ford MesaMesa, AZ

-$4,000$39,57558d

Peoria FordPeoria, AZ

-$4,000$38,78039d

AutoNation Ford SanfordSanford, FL

-$3,500$39,3750d

Coggin Deland FordOrange City, FL

-$3,500$39,5750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7750d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0250d

Bartow Ford CompanyBartow, FL

-$3,500$42,0850d