Deal Sheet: 2026 Explorer Active

Reineke Ford of Lima · Lima, OH · VIN: 1FMUK8DH9TGC04779

Negotiation Guide

Opening Offer

$41,824

Fair Price

$43,324

Walk Away Above

$43,932

• Recent buyers paid ~$1,216 below MSRP

Price Breakdown

Est. Dealer Cost$40,086

Est. Invoice$41,422

Holdback$1,336

MSRP (Sticker)$44,540

Asking Price$43,540

Markup-$1,000

Dealer Margin on This Car$3,454

Percentile100% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold2123

Avg Markup-$1,216

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$1,041

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$643

Cheaper Explorer Active Inventory

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-$2,000$42,7808d

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-$2,000$48,4608d

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Fairview FordSan Bernardino, CA

-$2,000$43,5258d

Citrus MotorsOntario, CA

-$2,000$40,7808d

Vista FordWoodland Hills, CA

-$2,000$44,7208d

AutoNation Ford ValenciaValencia, CA

-$2,000$43,8258d

DCH Ford of Thousand OaksThousand Oaks, CA

-$2,000$40,7808d

Fort Dodge Ford LincolnFort Dodge, IA

-$2,000$48,78020d

Ed Corley Ford Sales, Inc.Grants, NM

-$2,000$40,78020d