Negotiation Guide
Opening Offer
$39,928
Fair Price
$41,428
Walk Away Above
$43,451
- • Recent buyers paid ~$4,130 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,928
Est. Invoice$42,292
Holdback (est.)$1,364
MSRP (Sticker)$45,475
Asking Price$41,975
Markup-$3,500
Est. Dealer Margin on This Car$1,048
Percentile39% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold5942
Avg Markup-$4,130
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$2,512
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,471
Price History
Jul 9, 2026$44,475 → $41,475(-$3,000)
Aug 6, 2026$41,475 → $41,975(+$500)
Cheaper Explorer Active Inventory
Titusville FordTitusville, PA
-$4,500$46,06065d
Pat Milliken Ford, Inc.Redford, MI
-$4,000$45,7754d
Larry H. Miller Ford MesaMesa, AZ
-$4,000$39,57558d
Peoria FordPeoria, AZ
-$4,000$38,78039d
AutoNation Ford SanfordSanford, FL
-$3,500$39,3750d
Coggin Deland FordOrange City, FL
-$3,500$39,5750d
Gary Yeomans FordDaytona Beach, FL
-$3,500$40,0750d
Gary Yeomans FordDaytona Beach, FL
-$3,500$39,7750d
Jarrett Ford, Inc.Dade City, FL
-$3,500$42,0250d
Bartow Ford CompanyBartow, FL
-$3,500$42,0850d