Negotiation Guide
Opening Offer
$45,145
Fair Price
$46,645
Walk Away Above
$48,710
- • Recent buyers paid ~$4,130 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,698
Est. Invoice$47,221
Holdback (est.)$1,523
MSRP (Sticker)$50,775
Asking Price$47,275
Markup-$3,500
Est. Dealer Margin on This Car$1,578
Percentile39% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold5942
Avg Markup-$4,130
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)-$1,050
Avg Markup (Explorer)-$3,500
% Below MSRP81%
Avg Days to Sell24 days
Avg Sold Markup-$1,309
Price History
Jul 9, 2026$49,775 → $46,775(-$3,000)
Aug 6, 2026$46,775 → $47,275(+$500)
Cheaper Explorer Active Inventory
Titusville FordTitusville, PA
-$4,500$46,06065d
Pat Milliken Ford, Inc.Redford, MI
-$4,000$45,7754d
Larry H. Miller Ford MesaMesa, AZ
-$4,000$39,57558d
Peoria FordPeoria, AZ
-$4,000$38,78039d
AutoNation Ford SanfordSanford, FL
-$3,500$39,3751d
Coggin Deland FordOrange City, FL
-$3,500$39,5751d
Gary Yeomans FordDaytona Beach, FL
-$3,500$40,0751d
Gary Yeomans FordDaytona Beach, FL
-$3,500$39,7751d
Jarrett Ford, Inc.Dade City, FL
-$3,500$42,0251d
Bartow Ford CompanyBartow, FL
-$3,500$42,0851d