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Deal Sheet: 2026 Explorer Active
Laird Noller Automotive, Inc. · Lawrence, KS · VIN: 1FMUK8DH8TGC02151
This Is Already a Great Deal
Opening Offer
$40,802
Asking Price
$40,280
Max Price
$40,280
- • Recent buyers paid ~$1,865 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,635 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$40,302
Est. Invoice$41,645
Holdback (est.)$1,343
MSRP (Sticker)$44,780
Asking Price$40,280
Markup-$4,500
Est. Dealer Margin on This Car$-22
Percentile32% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold5639
Avg Markup-$1,865
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$2,491
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,333
Price History
Jul 9, 2026$42,780 → $40,280(-$2,500)
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