Deal Sheet: 2026 Explorer Active

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FMUK8DH6TGC38730

Negotiation Guide

Opening Offer

$39,020

Fair Price

$40,520

Walk Away Above

$42,450

• Recent buyers paid ~$3,860 below MSRP

Price Breakdown

Est. Dealer Cost$39,942

Est. Invoice$41,273

Holdback (est.)$1,331

MSRP (Sticker)$44,380

Asking Price$40,880

Markup-$3,500

Est. Dealer Margin on This Car$938

Percentile39% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold6574

Avg Markup-$3,860

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$2,079

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,731

Cheaper Explorer Active Inventory

Titusville FordTitusville, PA

-$4,500$46,06065d

Pat Milliken Ford, Inc.Redford, MI

-$4,000$45,7754d

Larry H. Miller Ford MesaMesa, AZ

-$4,000$39,57558d

Peoria FordPeoria, AZ

-$4,000$38,78039d

AutoNation Ford SanfordSanford, FL

-$3,500$39,3750d

Coggin Deland FordOrange City, FL

-$3,500$39,5750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$40,0750d

Gary Yeomans FordDaytona Beach, FL

-$3,500$39,7750d

Jarrett Ford, Inc.Dade City, FL

-$3,500$42,0250d

Bartow Ford CompanyBartow, FL

-$3,500$42,0850d