This Is Already a Great Deal
Opening Offer
$40,946
Asking Price
$40,940
Max Price
$40,940
- • Recent buyers paid ~$1,865 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,135 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$40,446
Est. Invoice$41,794
Holdback (est.)$1,348
MSRP (Sticker)$44,940
Asking Price$40,940
Markup-$4,000
Est. Dealer Margin on This Car$494
Percentile99% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold5639
Avg Markup-$1,865
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory22 vehicles
Avg Markup (All Models)-$2,727
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$765
Price History
Jul 9, 2026$43,940 → $40,940(-$3,000)
Cheaper Explorer Active Inventory
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Reddick Brown FordMorrison, TN
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Greenway Ford, Inc.Orlando, FL
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Ferman FordClearwater, FL
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Farrow-Ward Ford, Inc.Ripley, MS
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