Deal Sheet: 2026 Explorer Active

Brighton Ford, Inc. · Brighton, MI · VIN: 1FMUK8DH6TGA52881

Negotiation Guide

Opening Offer

$42,274

Fair Price

$43,774

Walk Away Above

$44,400

• Recent buyers paid ~$1,251 below MSRP

Price Breakdown

Est. Dealer Cost$40,523

Est. Invoice$41,873

Holdback (est.)$1,351

MSRP (Sticker)$45,025

Asking Price$44,025

Markup-$1,000

Est. Dealer Margin on This Car$3,503

Percentile100% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold5550

Avg Markup-$1,251

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$1,073

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell15 days

Avg Sold Markup-$422

Cheaper Explorer Active Inventory

Corwin Ford of SpringfieldSpringfield, MO

-$2,000$42,78014d

Citrus MotorsOntario, CA

-$2,000$40,78014d

Ed Corley Ford Sales, Inc.Grants, NM

-$2,000$40,78026d

Bob Sight Ford IncLees Summit, MO

-$2,000$47,32019d

High Desert FordVictorville, CA

-$2,000$47,32019d

Team FordLas Vegas, NV

-$2,000$43,27526d

Aaron Ford of Lake ElsinoreLake Elsinore, CA

-$2,000$43,82526d

Sunrise Ford of FontanaFontana, CA

-$2,000$41,27526d

Casa Ford of Las CrucesLas Cruces, NM

-$2,000$44,48026d

Fairway FordPlacentia, CA

-$2,000$44,02026d