Deal Sheet: 2026 Explorer Active

Joe Machens Ford · Columbia, MO · VIN: 1FMUK8DH4TGC03278

Negotiation Guide

Opening Offer

$43,850

Fair Price

$45,350

Walk Away Above

$47,415

• Recent buyers paid ~$4,130 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,532

Est. Invoice$46,016

Holdback (est.)$1,484

MSRP (Sticker)$49,480

Asking Price$45,980

Markup-$3,500

Est. Dealer Margin on This Car$1,448

Percentile39% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold5942

Avg Markup-$4,130

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory308 vehicles

Avg Markup (All Models)-$1,834

Avg Markup (Explorer)-$3,500

% Below MSRP94%

Avg Days to Sell32 days

Avg Sold Markup-$1,703

Price History

Jul 9, 2026$47,980 → $44,980(-$3,000)

Aug 6, 2026$44,980 → $45,980(+$1,000)

Cheaper Explorer Active Inventory

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Jarrett Ford, Inc.Dade City, FL

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