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Deal Sheet: 2026 Explorer Active

AML Ford of Prince George · Prince George, VA · VIN: 1FMUK8DH3TGC38958

Negotiation Guide

Opening Offer
$39,420
Fair Price
$40,920
Walk Away Above
$42,850
  • Recent buyers paid ~$3,860 below MSRP

Price Breakdown

Est. Dealer Cost$40,302
Est. Invoice$41,645
Holdback (est.)$1,343
MSRP (Sticker)$44,780
Asking Price$41,780
Markup-$3,000
Est. Dealer Margin on This Car$1,478
Percentile100% of inventory is priced lower
Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold6574
Avg Markup-$3,860
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days

Dealer Profile

Inventory88 vehicles
Avg Markup (All Models)-$1,966
Avg Markup (Explorer)-$3,000
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$2,037

Price History

Aug 6, 2026$40,780$41,780(+$1,000)