Negotiation Guide
Opening Offer
$46,715
Fair Price
$48,215
Walk Away Above
$50,280
- • Recent buyers paid ~$4,130 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,111
Est. Invoice$48,681
Holdback (est.)$1,570
MSRP (Sticker)$52,345
Asking Price$48,845
Markup-$3,500
Est. Dealer Margin on This Car$1,735
Percentile39% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold5942
Avg Markup-$4,130
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$2,480
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,844
Price History
Jul 9, 2026$50,345 → $47,845(-$2,500)
Aug 6, 2026$47,845 → $48,845(+$1,000)
Cheaper Explorer Active Inventory
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Jarrett Ford, Inc.Dade City, FL
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