Deal Sheet: 2026 Explorer Active

Serra Ford Farmington Hills · Farmington Hills, MI · VIN: 1FMUK8DH1TGC03805

Negotiation Guide

Opening Offer

$47,519

Fair Price

$49,019

Walk Away Above

$49,645

• Recent buyers paid ~$1,251 below MSRP

Price Breakdown

Est. Dealer Cost$45,243

Est. Invoice$46,751

Holdback (est.)$1,508

MSRP (Sticker)$50,270

Asking Price$49,270

Markup-$1,000

Est. Dealer Margin on This Car$4,027

Percentile100% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold5550

Avg Markup-$1,251

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory325 vehicles

Avg Markup (All Models)-$872

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$847

Cheaper Explorer Active Inventory

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-$2,000$44,48026d

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