Deal Sheet: 2026 Explorer Active

Suburban Ford of Ferndale · Ferndale, MI · VIN: 1FMUK8DH0TGC04914

Negotiation Guide

Opening Offer

$41,789

Fair Price

$43,289

Walk Away Above

$43,915

• Recent buyers paid ~$1,251 below MSRP

Price Breakdown

Est. Dealer Cost$40,086

Est. Invoice$41,422

Holdback (est.)$1,336

MSRP (Sticker)$44,540

Asking Price$43,540

Markup-$1,000

Est. Dealer Margin on This Car$3,454

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold5550

Avg Markup-$1,251

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$553

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$750

Cheaper Explorer Active Inventory

Corwin Ford of SpringfieldSpringfield, MO

-$2,000$42,78014d

Citrus MotorsOntario, CA

-$2,000$40,78014d

Ed Corley Ford Sales, Inc.Grants, NM

-$2,000$40,78026d

Bob Sight Ford IncLees Summit, MO

-$2,000$47,32019d

High Desert FordVictorville, CA

-$2,000$47,32019d

Team FordLas Vegas, NV

-$2,000$43,27526d

Aaron Ford of Lake ElsinoreLake Elsinore, CA

-$2,000$43,82526d

Sunrise Ford of FontanaFontana, CA

-$2,000$41,27526d

Casa Ford of Las CrucesLas Cruces, NM

-$2,000$44,48026d

Fairway FordPlacentia, CA

-$2,000$44,02026d