Deal Sheet: 2026 Explorer Active

Zeigler Ford of Plainwell · Plainwell, MI · VIN: 1FMUK8DH0TGB56105

Negotiation Guide

Opening Offer

$41,629

Fair Price

$43,129

Walk Away Above

$43,755

• Recent buyers paid ~$1,251 below MSRP

Price Breakdown

Est. Dealer Cost$39,942

Est. Invoice$41,273

Holdback (est.)$1,331

MSRP (Sticker)$44,380

Asking Price$43,380

Markup-$1,000

Est. Dealer Margin on This Car$3,438

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold5550

Avg Markup-$1,251

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$1,008

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$750

Cheaper Explorer Active Inventory

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-$2,000$42,78014d

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Bob Sight Ford IncLees Summit, MO

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High Desert FordVictorville, CA

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Team FordLas Vegas, NV

-$2,000$43,27526d

Aaron Ford of Lake ElsinoreLake Elsinore, CA

-$2,000$43,82526d

Sunrise Ford of FontanaFontana, CA

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-$2,000$44,48026d

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-$2,000$44,02026d