Negotiation Guide
Opening Offer
$49,754
Fair Price
$51,254
Walk Away Above
$53,232
- • Recent buyers paid ~$3,956 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,689
Est. Invoice$51,345
Holdback (est.)$1,656
MSRP (Sticker)$55,210
Asking Price$51,710
Markup-$3,500
Est. Dealer Margin on This Car$2,021
Percentile43% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold688
Avg Markup-$3,956
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory940 vehicles
Avg Markup (All Models)-$1,878
Avg Markup (Explorer)-$3,046
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,601
Price History
Aug 15, 2026$52,210 → $51,710(-$500)
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