Deal Sheet: 2026 Explorer Platinum

Cannon Ford of Pascagoula · Pascagoula, MS · VIN: 1FMUK7HH9TGC45840

Negotiation Guide

Opening Offer

$48,904

Fair Price

$50,404

Walk Away Above

$52,382

• Recent buyers paid ~$3,956 below MSRP

Price Breakdown

Est. Dealer Cost$48,924

Est. Invoice$50,555

Holdback (est.)$1,631

MSRP (Sticker)$54,360

Asking Price$50,860

Markup-$3,500

Est. Dealer Margin on This Car$1,936

Percentile43% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold688

Avg Markup-$3,956

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$580

Avg Markup (Explorer)-$3,611

% Below MSRP62%

Avg Days to Sell42 days

Avg Sold Markup-$551

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