Deal Sheet: 2026 Explorer Platinum

Mac Haik Ford of DeSoto · De Soto, TX · VIN: 1FMUK7HH9TGC43232

Negotiation Guide

Opening Offer

$51,876

Fair Price

$53,376

Walk Away Above

$55,435

• Recent buyers paid ~$4,119 below MSRP

Price Breakdown

Est. Dealer Cost$51,746

Est. Invoice$53,470

Holdback (est.)$1,725

MSRP (Sticker)$57,495

Asking Price$53,995

Markup-$3,500

Est. Dealer Margin on This Car$2,250

Percentile38% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold894

Avg Markup-$4,119

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)-$1,941

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,841

Price History

Aug 6, 2026$52,995 → $53,995(+$1,000)

Cheaper Explorer Platinum Inventory

Ford of Port JeffPort Jefferson Station, NY

-$3,500$56,1900d

Healey Brothers Ford, LLCPoughkeepsie, NY

-$3,500$57,1350d

Lake View Ford, Inc.Conneaut Lake, PA

-$3,500$54,4450d

Warren Midtown Motors, Inc.Warren, PA

-$3,500$53,7000d

Steven's Jersey City FordJersey City, NJ

-$3,500$56,7950d

Premier Ford of Bay RidgeBrooklyn, NY

-$3,500$58,5950d

Dana FordStaten Island, NY

-$3,500$56,8450d

Dana FordStaten Island, NY

-$3,500$56,5450d

Maplecrest Ford of UnionVauxhall, NJ

-$3,500$55,4950d

Schultz FordNanuet, NY

-$3,500$56,3500d